The cultural authority of social science hinges on its public representation. In postwar United States of America, the business media were influential promoters of the appreciation of economics. This essay examines the work of a journalist and editor, Leonard S. Silk, and a magazine, Business Week, to reveal how trust in economics was established in the 1960s. Electing a cast of representatives of the economics profession, the media examined their biography, character and social identity. Economists were first assigned the identity of assistants to business planning, as forecasters. Soon after, economists were represented as experts on the fiscal management of the economy, as government advisers. Overall, trustworthiness in the media was a measure of the perceived independence of economists from their employers and from ideology.